WC was an ambitious hospitality and wellness concept centered on the acquisition and transformation of Chilham Castle, a historic 300-acre English estate with centuries of history and royal ties dating back to Henry II. Working directly with the founder, E ✣ WEST art directed and designed the investor pitch deck that helped secure £18M+ in funding, translating a complex vision spanning heritage real estate, hospitality, preventative health, and wellness into a compelling investment narrative.
Created in 2022, the visual world was built through extensive research and manual sourcing of archival artwork, historical photography, maps, documents, and imagery connected to the castle and its surrounding history, alongside original photography captured on the estate. The result was an investment-grade presentation that balanced the gravitas of a centuries-old property with the ambition of a new global wellness concept, giving investors a world they could understand, believe in, and ultimately fund.
