Making unfamiliar technology feel inevitable.
Katalyst introduced the first FDA-cleared, full-body EMS suit for at-home consumer use in the United States, delivering strength training in 20 minutes without weights or joint impact. Entering an unfamiliar category, the celebrity-backed technology needed to feel clear, credible, and desirable.
As Senior Art Director, Emily Westberg led the creative across identity, campaigns, paid media, digital, partnerships, and physical experiences. She directed large-scale photography and video productions from concept through post-production and launched Member Stories to connect the technology with real transformation.
During her tenure, Katalyst was named one of TIME’s Best Inventions of 2023 and secured a partnership with NASA, helping establish the brand as a new vision for the future of strength.
