House of Friends, painted together.
For Downtown Las Vegas’ First Friday, Casamigos created an interactive pop-up that invited guests to become part of the work.
Emily Westberg designed a hand-drawn mural inspired by a Las Vegas sunset, the visual language of the Strip, and House of Friends, reimagined as a vintage Vegas sign.
The composition was translated into a large-scale paint-by-numbers installation, balancing visual intricacy with an experience guests could easily enter. Emily led the project from illustration and color direction through material sourcing, print coordination, and production oversight.
At the center of the activation, the mural became both artwork and gathering place: a collective expression of the warmth and connection behind Casamigos.
